Responsibilities and Duties

Key Management Areas of Responsibility

• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy
• Communication to clients, team, and management on strategy/project development, timelines, and results
• Collaborate on strategy and goal definition for success/ KPI
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development

Key Functional Areas of Responsibility

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Manage and implement strategies for content development in coordination with SEO goals – general and keyword specific
• Create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Research and administer social media tools in support of clients’ social media strategy
• Evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results

Qualifications and Skills

• 7+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, Ahref, Moz etc)
• Experience working with CMS and building/administering content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources